Subjects and modules

Lectures and tutorials are complemented through projects. Small groups allow for intensive studying. We ensure that the lesson contents are compiled in a scientifically sound manner with a practical orientation.

The modules of the course programme clearly take into account the requirements of the occupational profile.

• Mathematics and statistics
• Accounting
• Management of supply chains (e. g. Supply Chain-Management, marketing)
• Financial management (incl. financing and investment, cost and process management)
• Balancing of accounts
• Taxation
• Business management (e. g. planning, controlling)
• Economics
• Commercial law
• General studies (e. g. project management, elocution, business English)
• Strategic orientation of the company
• Media theory and media design
• Media production and computer science in media
• Media management and media markets
• Media project work

Electives

Students can choose from a broad range of major strands and specialisations that correspond with their personal ambitions.

In the electives, students experience inter-disciplinary interaction with fellow students from related business-oriented disciplines, thus simulating professional practice. The list of major strands includes, for example:

• Management of media companies (publishers, broadcasters, Internet companies)
• Management of agencies
• Marketing management (advertising industry)

Furthermore, you can also choose as a major strand:

• Journalism and corporate communications
• Brand management and brand design
• Audiovisual media and games
• Distribution
• E-business
• Multimedia networks
• IT-management
• Areas of innovation in media design
• Human Resources
• Corporate management
• Controlling
• Accounting and taxation
• Mergers & Acquisitions / insolvencies
• Business psychology

Course contents can be modified rapidly to take account of current requirements, for example, by way of introducing new major strands of study, due to the close ties with industry practice.

Modes of study

The Media Management course can be done in full time mode (Full Time = FT) or concurrent with employment (Continuing Undergraduate = CU). The following course programme shows the respective structures of these two variants.

6-semester course, day-time studies (FT = Full Time)

The nominal course duration for the full-time mode, including bachelor thesis, is six semesters. There are no fees per se for the internships. Internships are done before or between lecture periods in the semester, with proof of completion required by the end of the 3. semester.

The course fees are 2,520 Euros (equivalent to 6 monthly instalments of 420 Euros).

Students enrolled in this government recognised course are principally entitled to Bafög.

Degree: Bachelor of Arts / Media Management

7-semester course, concurrent with employment (CU = Continuing Undergraduate)

The RFH has a long tradition of offering this type of study. It is aimed at people in employment, who wish to gain further qualifications without leaving their job. Four modules are geared towards the involvement of professional skills (transfer into practice) Being employed, however, is not a prerequisite. Many students use the available time through the day to earn money or take care of their families.

The nominal course duration, including bachelor thesis, is seven semesters for this mode. There are no fees for the duration of internships. Internships (if required) are done before or between lecture periods in the semester.

The course fees are 2,160 Euros (equivalent to 6 monthly instalments of 360 Euros).

Degree: Bachelor of Arts / Media Management

 

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