The occupational profile

The dual qualification the degree gives media economists – business administration plus media competence – is of particular importance in media and business. In NRW, alone, 350,000 people are employed in media, related agencies and telecommunications.

Employment is found in a wide range of areas:
• Publishers and broadcasters (TV and radio)
• The advertising industry (marketing, event, trade fairs and PR)
• Agencies, e. g. advertising and web agencies
• Internet, telecommunications and the games industry
• Large international corporations and small business
• Entrepreneurs and self-employed
• Research & Development

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