The occupational profile

Psychology is connected with all economic activity. Thus, the studies qualify you for leadership tasks such as the briefing and leading of teams, the moderating of workshops or the process of conceiving changes within business.

Apart from that, there are two specialist areas of application: as business psychologist you can work in Human Resources and in the media industry:

• In the area of Human Resources, business psychologists are responsible for planning and conducting behavioural coaching, the evaluation of staff potential analyses, staff support, and staff development. You work as freelance trainer or consultant or in the Human Resource departments. Many business psychologists work as freelance behavioural coaches on team-building, sales and communication. They mentor experts and leaders in their careers. Business psychologists take on the challenge of organising transitional processes, either within companies or as external consultants. In management diagnostics, they possess the know-how to use testing procedures, assessments and structured interviews in recruiting the most suitable staff for the company, making them successful.


• In the media industry they work as psychologists conducting market research interviews with customers. They compile reports on the effects of advertising, examine TV programmes or carry out market segmentation. They are in demand, both with consultants or directly with media companies.

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